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About Us

We take pride in serving our law enforcement, public safety, and military heroes across all 50 U.S. states and Canada.

Hero's Pride® at a Glance

  • Established in 1981
  • Headquartered in Los Angeles California
  • Fastest Growing Brand in Law Enforcement
  • Sold in All 50 States, U.S. Territories and Canada
  • 40 Million Items Sold
  • 10,000 SKUs
Policewoman Next To Squad Car

Hero's Pride®

What Makes us Different

  • Focus on First Responders
  • Focus on Health-Centric Innovation
  • Focus on Teamwork and Collaboration
Always a quick response. Hero's Pride always makes me feel like I am their only dealer.
Rachel P.
Our Account Manager always knows exactly what I need, even when I don't know. Outstanding and excellent customer service.
Michelle
First order with Hero's Pride. A seamless experience. Very professional. Easy to sign up and become a dealer.
Carl G.
The patches we order always come out spectacularly!
Chanel C.
Very pleased - high quality, wide variety, nice selection of duty gear
Darren D.

Mission

Hero’s Pride’s mission is to improve the lives of those dedicated to protecting us every day.

We are proud of what we achieved so far with Emblem products helping First Responders build a respected image in the community, providing them with highly customized and intricate emblems. We are dedicated to making the world a better place and we are excited about anything we can do to advance our mission.

 

First Responders face significant health challenges stemming from their daily work activities. Unfortunately, a significant number of Police Officers (greater than 60%) suffer from lower back pain. In our conversations with Police Officers, many have expressed their biggest pain-point as being discomfort—far ahead of any other issue. One Police Officer explained it like this: “You are blessed if you can go through 20 years as a police officer and get away without back and hip issues.” Contributors to back pain include the weight of the gear, the positioning of items on the duty belt, one-size-fits-all misconceptions, and more. Other common health issues experienced by First Responders are sleep disorders, burn out, depression, lack of focus on the job, and muscle strains.

 

Hero’s Pride is committed to driving change in the industry and creating products that work with First Responders, not against them. Our vision is therefore to be the world’s most health-centric company for first responders, empowering them to achieve their potential by addressing the root cause of everyday health issues they are facing. We have already made significant advancements in weight reduction of the duty gear, improvements in comfort, and have launched several health-related products such as the first-to-market tourniquet holder as well as its new Universal version, a leading Naloxone Nasal Spray Duty-Belt Case, and more.

 

We take pride in serving First Responder heroes across all 50 U.S. states and Canada. We’ve served our customers for over 40 years with a dedication to delivering excellence in the products we make and in the superior service we provide. Our value commitment is your 100% satisfaction guarantee; if you’re not satisfied with any of our items, then we’re not satisfied—and we will replace your order or refund your price in full, guaranteed.

Hero's Pride Tourniquet Innovation

First in the industry to provide Tourniquet Holders

HERO'S PRIDE®

INNOVATIONS

We listen closely to emerging needs, we put our heart into innovation of new solutions, and we overcome sourcing and manufacturing obstacles in order to make the best products available.

DUTY GEAR

Innovative duty gear exclusively designed for law enforcement officers and security professionals. Our duty gear products help alleviate lower back pain and discomfort.
Duty belts are up to 40% lighter than our competitors

Learn More
Hero's Pride Duty Gear Icon

Patches

Our comprehensive knowledge and passion are what has allowed us to be the custom patch experts we are today. This expertise includes the systematic approach we take in creating distinctive professional patches with an easy to order process, fast turnaround times and guaranteed quality.

Learn More

HERO'S PRIDE®

LEADERSHIP

Dave Steinman

Dave Steinman

CEO
Mike Marmor

Mike Marmor

President
Jeff Stang

Jeff Stang

senior Vice President, Operations

Oz Barhama

Chief Strategy officer

Frank Cappo

Senior VP of Sales & Business Development

Matteo Recanatini

VP OF MARKETING

OUR VALUES

  • We care immensely about the WELL-BEING & SUCCESS of our employees, partners, and customers. We believe in investing in our team’s career growth, in continuously increasing our support to our partners, and prioritizing our customers’ needs.
  • We believe in TAKING INITIATIVE. That means trying new things, acting as needs emerge and never saying “that’s not my job.” It means looking for new ideas, not being limited by “having never done so in the past,” accepting failure that comes with risk-taking, and learning from it.
  • We are dedicated to high levels of CRAFTSMANSHIP in everything we do. We strive to deliver high quality work, to innovate, to bring unique solutions to the market, and to exceed customers’ expectations along the way.
  • We believe in TEAMWORK, as it benefits all participants, fosters an enjoyable work environment, and breeds innovation. We aim for synergetic work with each person working towards a shared goal, maximizing individual strengths and bringing out the best of every team member.

HERO'S PRIDE®

In the COMMUNITY

Hero's Pride in the Community Breast Cancer Walk
Hero's Pride in the Community Breast Cancer Walk
Hero's Pride in the Community
Hero's Pride in the Community Backpacks for those in Need
Hero's Pride in the Community Breast Cancer Walk

MEMBER

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American Correctional Association
HerosPride Logo Social

Resources

Company Info

GET A QUOTE

888.492.9122

#herospride

FAX: 888.492.9133

HOURS OF OPERATION:
Monday through Friday
7AM – 5PM  Pacific Time

Hero's Pride: Built Tough. Action Ready.

MAIL: PO Box 10033, Van Nuys, CA 91410-0033, USA | SHIP: 8964 Oso Avenue, Chatsworth, CA 91311, USA

©2023 Hero’s Pride — All Rights Reserved

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Dave Steinman

Dave Steinman

CEO
Dave Steinman is a seasoned leader with 35 years of experience with the company, growing into a leadership position and taking over the CEO role from the founder of the company and his father Hank Steinman in 2002.

Dave spearheaded the focus of Hero’s Pride into the Law Enforcement segment and led its logistics operation to establish a broad network of suppliers and manufacturing facilities that ensure our products are of highest quality and availability.

As CEO, Dave is passionate about quality and functionality — ultimately, improving the lives of law enforcement officers while growing the business. 

Away from work Dave enjoys spending time in the outdoors — hiking the Malibu mountains, Paddle Boarding— and most importantly, spending time with his family.

Mike Marmor

Mike Marmor

President
Mike Marmor has proven an exceptional leader, with 30 years’ experience with the company and serving as company President since 2002. 

Mike has led Hero’s Pride Sales Teams for most of its history, including taking back the reins in the midst of the financial crisis of 2008 and growing Hero’s Pride sales steadily since.  He is passionate about delivering solutions, with an emphasis on service and bottom-line results for customers. 

Mike led Hero’s Pride’s emergence as an industry leader in embroidered emblems and was instrumental in entering the Duty Gear market. Under his leadership, Hero’s Pride has achieved best-in-class customer engagement scores and highly positive feedback on Hero’s Pride Account Managers with evident strengths in responsiveness and customer service.

Mike loves spending time with his wife and two sons. In his free time Mike likes to go on hikes and travel.  He is an avid sports fan. 

Jeff Stang

Jeff Stang

Vice President, Operations
Jeff Stang is an experienced Operations Manager with 36 years in Retail and Wholesale industries.

Jeff has been with Hero’s Pride for the past 16 years after spending 20 years in the automotive industry. Jeff has filled different roles with Hero’s Pride and has invaluable knowledge of its processes and teams that he leverages to run the company’s day-to-day operations. 

Jeff has led major improvements to Hero’s Pride’s operation including: staffing of teams according to emerging capacity and expertise needs, systems, coaching of team leads and growing teams skill set, managing major improvements within all operational departments. Jeff’s primary passion is in the development of human capital as he sees that as the backbone of any successful organization.

Jeff’s free time is spent mostly on “Ruff Life” – his boat cruising the waters of Ventura. He also enjoys teaching Martial Arts and spending quality time with his family and friends.

Oz Barhama

Vice President, Strategy
Oz Barhama is a senior strategy manager with 15 years of experience leading strategic projects and teams for large corporations and the Israeli military.

Oz has a proven record of realizing benefits from innovation initiatives, transformation roadmaps, redesign of processes, new market entry, redesign of processes, and development of new offerings. 

Oz joined Hero’s Pride in 2020 to lead its growth strategy, help Hero’s Pride focus its resources and innovation energy to answer the most pressing needs of its law enforcement customers.

Oz served in the Israeli military as an infantry Captain and earned an MBA from Cornell University. Oz enjoys frequent visits to the beach with his family, mountain biking, and kitesurfing.

FRANK CAPPO

Senior VP of Sales & Business Development

Frank is a veteran Sales Professional with over 30 years of Public Safety and Sales experience in the body armor, protective products, and tactical apparel industry. Throughout Frank’s career he has built, developed, and led highly successful sales teams for some of the industry’s most well-known brands, Armor Express and 5.11 Tactical. Before his career in sales, he spent 12 years as a Police Officer in Overland Park, Kansas, holding many different assignments – from Patrol to SWAT, Police Academy Instructor, Director of Training, as well as the Departments’ Quartermaster.

 

Frank enjoys traveling with his wife and their adult children to warm weather destinations. He’s also an avid sports fan who enjoys visiting ballparks and stadiums around the country during his travels.

Matteo Recanatini

VP OF MARKETING
Matteo Recanatini is a marketing professional with over 25 years of experience working in Europe and the United States for global brands like Beretta and Mediaset Group.

Born and raised in Italy, but with deep professional roots in the United States, Matteo’s experience covers the gamut of marketing competencies, from traditional to digital, B2B, B2C and B2G, and from PR to creative and brand strategy.

 

He has developed award-winning programs that have resulted in accolades by publications that include The New York Times and AdAge.
Matteo’s passion for bringing structure to business strategies, and for business process engineering has earned him a seat at the table of leadership teams of for-profit and nonprofit organizations.

 

In his spare time, he enjoys learning, running, and spending time with his family.