About Us

We take pride in serving our law enforcement, public safety, and military heroes across all 50 U.S. states and Canada.

Hero's Pride® at a Glance

Policewoman Next To Squad Car

Hero's Pride®

What Makes us Different


Hero’s Pride® provides law enforcement professionals with duty gear products and uniform accessories to keep them safe and comfortable so they can continue to proudly serve their communities.

We take pride in serving our law enforcement, public safety, and military heroes across all 50 U.S. states and Canada.


We’ve served our customers for over 40 years with a dedication to deliver excellence in the products we make and in the superior service we provide.


To our dealership partners – our team is your team, dedicated, passionate, and 100% customer focused…taking pride in what we do.


To our law enforcement customers and users of our products, Hero’s Pride® products are available through our authorized dealers and online retailers across the country. Our value commitment is your 100% satisfaction guarantee. From patches to duty belts to badge holders, if you’re not satisfied with any of our items, then we’re not satisfied and will replace your order or refund your price in full, guaranteed.

Hero's Pride Tourniquet Innovation

First in the industry to provide Tourniquet Holders



We listen closely to emerging needs, we put our heart into innovation of new solutions, and we overcome sourcing and manufacturing obstacles in order to make the best products available.


Innovative duty gear exclusively designed for law enforcement officers and security professionals. Our duty gear products help alleviate lower back pain and discomfort.
Duty belts are up to 40% lighter than our competitors

Hero's Pride Duty Gear Icon


Our comprehensive knowledge and passion are what has allowed us to be the custom patch experts we are today. This expertise includes the systematic approach we take in creating distinctive professional patches with an easy to order process, fast turnaround times and guaranteed quality.



Vice President, Operations
Vice President, Strategy


Hero’s Pride® strives to create a culture that empowers a humble, creative, and independent workforce. We are passionate about our small business customers and believe that collaboration and creativity are powerful tools to help them make their dreams a reality.

We believe that what makes us different makes us stronger. Building a more diverse, inclusive, and equitable organization is good for our teams, our customers, and our community. We empower each other to bring unique perspectives and experiences to work, and we continually seek new ways to do so.

We love how each new hire adds to our culture. And, we are hiring.




Dave Steinman

Dave Steinman

Dave Steinman is a seasoned leader with 35 years of experience with the company, growing into a leadership position and taking over the CEO role from the founder of the company and his father Hank Steinman in 2002.

Dave spearheaded the focus of Hero’s Pride into the Law Enforcement segment and led its logistics operation to establish a broad network of suppliers and manufacturing facilities that ensure our products are of highest quality and availability.

As CEO, Dave is passionate about quality and functionality — ultimately, improving the lives of law enforcement officers while growing the business. 

Away from work Dave enjoys spending time in the outdoors — hiking the Malibu mountains, Paddle Boarding— and most importantly, spending time with his family.

Mike Marmor

Mike Marmor

Mike Marmor has proven an exceptional leader, with 30 years’ experience with the company and serving as company President since 2002. 

Mike has led Hero’s Pride Sales Teams for most of its history, including taking back the reins in the midst of the financial crisis of 2008 and growing Hero’s Pride sales steadily since.  He is passionate about delivering solutions, with an emphasis on service and bottom-line results for customers. 

Mike led Hero’s Pride’s emergence as an industry leader in embroidered emblems and was instrumental in entering the Duty Gear market. Under his leadership, Hero’s Pride has achieved best-in-class customer engagement scores and highly positive feedback on Hero’s Pride Account Managers with evident strengths in responsiveness and customer service.

Mike loves spending time with his wife and two sons. In his free time Mike likes to go on hikes and travel.  He is an avid sports fan. 

Jeff Stang

Jeff Stang

Vice President, Operations
Jeff Stang is an experienced Operations Manager with 36 years in Retail and Wholesale industries.

Jeff has been with Hero’s Pride for the past 16 years after spending 20 years in the automotive industry. Jeff has filled different roles with Hero’s Pride and has invaluable knowledge of its processes and teams that he leverages to run the company’s day-to-day operations. 

Jeff has led major improvements to Hero’s Pride’s operation including: staffing of teams according to emerging capacity and expertise needs, systems, coaching of team leads and growing teams skill set, managing major improvements within all operational departments. Jeff’s primary passion is in the development of human capital as he sees that as the backbone of any successful organization.

Jeff’s free time is spent mostly on “Ruff Life” – his boat cruising the waters of Ventura. He also enjoys teaching Martial Arts and spending quality time with his family and friends.

Oz Barhama

Vice President, Strategy
Oz Barhama is a senior strategy manager with 15 years of experience leading strategic projects and teams for large corporations and the Israeli military.

Oz has a proven record of realizing benefits from innovation initiatives, transformation roadmaps, redesign of processes, new market entry, redesign of processes, and development of new offerings. 

Oz joined Hero’s Pride in 2020 to lead its growth strategy, help Hero’s Pride focus its resources and innovation energy to answer the most pressing needs of its law enforcement customers.

Oz served in the Israeli military as an infantry Captain and earned an MBA from Cornell University. Oz enjoys frequent visits to the beach with his family, mountain biking, and kitesurfing.

Want to get involved with the future of Hero's Pride products? Join the Duty Gear Advisory Board

Hurry, Limited Spots Available.
  • Law Enforcement Only*
  • $100 Gift Card for Every Meeting
  • FREE Duty Gear Giveaway

*Only for active law enforcement professionals who wear full duty belts