About Us
Hero's Pride® at a Glance
- Established in 1981
- Headquartered in Los Angeles California
- Fastest Growing Brand in Law Enforcement
- Sold in All 50 States, U.S. Territories and Canada
- 40 Million Items Sold
- 10,000 SKUs
Hero's Pride®
What Makes us Different
- Focus on First Responders
- Focus on Health-Centric Innovation
- Focus on Teamwork and Collaboration
Mission
Hero’s Pride’s mission is to improve the lives of those dedicated to protecting us every day.
We are proud of what we achieved so far with Emblem products helping First Responders build a respected image in the community, providing them with highly customized and intricate emblems. We are dedicated to making the world a better place and we are excited about anything we can do to advance our mission.
First Responders face significant health challenges stemming from their daily work activities. Unfortunately, a significant number of Police Officers (greater than 60%) suffer from lower back pain. In our conversations with Police Officers, many have expressed their biggest pain-point as being discomfort—far ahead of any other issue. One Police Officer explained it like this: “You are blessed if you can go through 20 years as a police officer and get away without back and hip issues.” Contributors to back pain include the weight of the gear, the positioning of items on the duty belt, one-size-fits-all misconceptions, and more. Other common health issues experienced by First Responders are sleep disorders, burn out, depression, lack of focus on the job, and muscle strains.
Hero’s Pride is committed to driving change in the industry and creating products that work with First Responders, not against them. Our vision is therefore to be the world’s most health-centric company for first responders, empowering them to achieve their potential by addressing the root cause of everyday health issues they are facing. We have already made significant advancements in weight reduction of the duty gear, improvements in comfort, and have launched several health-related products such as the first-to-market tourniquet holder as well as its new Universal version, a leading Naloxone Nasal Spray Duty-Belt Case, and more.
We take pride in serving First Responder heroes across all 50 U.S. states and Canada. We’ve served our customers for over 40 years with a dedication to delivering excellence in the products we make and in the superior service we provide. Our value commitment is your 100% satisfaction guarantee; if you’re not satisfied with any of our items, then we’re not satisfied—and we will replace your order or refund your price in full, guaranteed.
First in the industry to provide Tourniquet Holders
HERO'S PRIDE®
INNOVATIONS
We listen closely to emerging needs, we put our heart into innovation of new solutions, and we overcome sourcing and manufacturing obstacles in order to make the best products available.
DUTY GEAR
Innovative duty gear exclusively designed for law enforcement officers and security professionals. Our duty gear products help alleviate lower back pain and discomfort.
Duty belts are up to 40% lighter than our competitors
Patches
Our comprehensive knowledge and passion are what has allowed us to be the custom patch experts we are today. This expertise includes the systematic approach we take in creating distinctive professional patches with an easy to order process, fast turnaround times and guaranteed quality.
HERO'S PRIDE®
LEADERSHIP
OUR VALUES
- We care immensely about the WELL-BEING & SUCCESS of our employees, partners, and customers. We believe in investing in our team’s career growth, in continuously increasing our support to our partners, and prioritizing our customers’ needs.
- We believe in TAKING INITIATIVE. That means trying new things, acting as needs emerge and never saying “that’s not my job.” It means looking for new ideas, not being limited by “having never done so in the past,” accepting failure that comes with risk-taking, and learning from it.
- We are dedicated to high levels of CRAFTSMANSHIP in everything we do. We strive to deliver high quality work, to innovate, to bring unique solutions to the market, and to exceed customers’ expectations along the way.
- We believe in TEAMWORK, as it benefits all participants, fosters an enjoyable work environment, and breeds innovation. We aim for synergetic work with each person working towards a shared goal, maximizing individual strengths and bringing out the best of every team member.
HERO'S PRIDE®
In the COMMUNITY
MEMBER
