Hero's Pride®

Custom Patches

With 40 years of experience under our belt, our team knows patches like the backs of our hands. We’ll walk you through every step of the process from choosing patch type, border, backing, and beyond.

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Hero's Pride Custom Patch Port RYE PD NH Creation
Sharp Lettering 1 of 3 Distinctive Details 2 of 3 Defined Edges 3 of 3




Hero’s Pride® has been designing and creating custom patches for law enforcement, public safety agencies, and professional organizations for 40 years. Our extensive experience and passion have led us to become the custom patch experts we are today. We take great pride in creating distinctive, professional patches, providing our customers with easy ordering, fast turnaround, and guaranteed quality.



Not all patches are created equal. We take your patch to the next level with sharper lettering and vibrant coloring.

Expedited Service Available

100% Satisfaction Guaranteed

Hero's Pride Custom Patch Port Townsend Fire Reproduce Existing B

Clean Stitching

1 of 2
Consistent Color Matching 2 of 2


Hero’s Pride is the industry standard for custom patches, badges, pins, and challenge coins. We stand by our commitment to delivering the finest quality products that will exceed your customers’ expectations. That’s why we offer a 100% Satisfaction Guarantee. Let us help grow your business — Our team is your team.

Ordering is as easy as 1-2-3!

Step 1 Submit a Quote Icon


Complete the Form

Submit your quote request and design example. 

Step 2 Get a Design Sample Icon


We'll Send You a Quote

We’ll reach out if any further details are needed.

Step 3 Place Your Order Icon


Place Your Order

Place your order and we’ll take care of the rest.

We've got answers

Frequently Asked Questions

I know, right!? We’d like to display your reseller costs but for the protection of you—our reseller—wholesale, reseller pricing remains confidential until you sign in.

Need a Username & Password?  Email reseller@herospride.com with Subject “Need Password”—include your name in the text.  For faster service, please email or call your representative.

To view reseller pricing and order online, please submit our reseller verification or give us a call — 888.492.9122 toll-free.  Save time — download Credit App.

You’ll be assigned a dedicated representative with over five years Hero’s Pride experience, supported by a hard-working staff of 40+!  Your representative will become familiar with you and your orders, anticipating needs to save you time and ensure your customer’s satisfaction.

Hero’s Pride provides top quality public safety and military equipment and insignia wholesale to uniform stores and authorized resellers around the world.

Are you a reseller?  Ordering is easy—place your order online, by email, fax or phone, or visit our Chatsworth location.

Are you a Public Safety Professional or Armed Forces Military?  Thank you! Take a look around, find what you need, then find an authorized reseller online or near you. Dealer Locator

If you have any questions or concerns, please email us or give us a call—we’re here to help you.

888.492.9122,  7am-5pm PST

Reorder of Custom Items are coming soon!  

Sign In for access to all your Hero’s Pride ordering history, where you can check status of open orders, reorder stock and custom items from past orders, and much more

Your satisfaction is 100% guaranteed on every stock and custom order—we want you to be happy.

If you are not satisfied for any reason, contact us within 2 weeks and we will remake your order or provide a full refund.   It’s easy, there is no formal procedure to follow—just email or give us a call with your order number and the issue and we’ll take care of it for you.

If you have any questions or concerns, please email us or give us a call—we’re here to help you.

888.492.9122,  7am-5pm PST

Hero's Pride Metal Badge - Irvine Hills TX

Custom Metal Badges

Hero's Pride Custom Challenge Coin - Miami Wade

Custom CHallenge Coins

Hero's Pride Custom Metal Pin - Detroit HS

Custom Pins

Built Tough. Action Ready.

Duty Gear

Hero’s Pride® offers three innovative lines of duty gear exclusively designed for law enforcement officers and public safety professionals. We’ve developed a breed of duty gear that not only alleviates lower back pain and discomfort due to the weight of a rig, but also increases the longevity of gear performance.