Hero's Pride®

Custom Products

Hero’s Pride is the industry standard for custom patches, badges, pins, and challenge coins. We stand by our commitment to delivering the finest quality products that will exceed your customers’ expectations. That’s why we offer a 100% Satisfaction Guarantee. Let us help grow your business — Our team is your team.

HOW TO ORDER

Hero’s Pride is the industry standard for custom patches, badges, pins, and challenge coins. We stand by our commitment to delivering the finest quality products that will exceed your customers’ expectations. That’s why we offer a 100% Satisfaction Guarantee. Let us help grow your business — Our team is your team.

Ordering is as easy as 1-2-3!

Step 1 Submit a Quote Icon

STEP 1:

Complete the Form

Submit your quote request and design example. 

Step 2 Get a Design Sample Icon

STEP 2:

We'll Send You a Quote

We’ll reach out if any further details are needed.

Step 3 Place Your Order Icon

STEP 3:

Place Your Order

Place your order and we’ll take care of the rest.

Custom Patches

Patches

Custom Patches

Hero’s Pride has been passionately designing and creating custom patches for law enforcement and public safety for 39 years. Your dedicated expert will make it easy for you… we guarantee it!

Custom Metal Badges

BADGES

Custom Metal Badges

Customize any of our stock badge bases with your lettering and our stock seals We have a wide selection of shapes and plating options for you to choose from. Ordering is simple!
Hero's Pride Custom Challenge Coin - Miami Wade

Custom CHallenge Coins

Hero's Pride Custom Metal Pin - Detroit HS

Custom METAL Pins

Hero's Pride Custom Patch - Angle
Going above and beyond working with us to resolve a custom patch we needed to have rushed which will become a regular stocking item for our company. — Catherine S.

We've got answers

Frequently Asked Questions

I know, right!? We’d like to display your reseller costs but for the protection of you—our reseller—wholesale, reseller pricing remains confidential until you sign in.

 

Need a Username & Password?  Email reseller@herospride.com with Subject “Need Password”—include your name in the text.  For faster service, please email or call your representative.

To view reseller pricing and order online, please submit our reseller verification or give us a call — 888.492.9122 toll-free.  Save time — download Credit App.

 

You’ll be assigned a dedicated representative with over five years Hero’s Pride experience, supported by a hard-working staff of 40+!  Your representative will become familiar with you and your orders, anticipating needs to save you time and ensure your customer’s satisfaction.

Hero’s Pride provides top quality public safety and military equipment and insignia wholesale to uniform stores and authorized resellers around the world.

 

Are you a reseller?  Ordering is easy—place your order online, by email, fax or phone, or visit our Chatsworth location.

 

Are you a Public Safety Professional or Armed Forces Military?  Thank you! Take a look around, find what you need, then find an authorized reseller online or near you.

 

If you have any questions or concerns, please email us or give us a call—we’re here to help you.

 

888.492.9122,  7am-5pm PST

Yes, and much more!  Sign In for access to all your Hero’s Pride ordering history, where you can check status of open orders, reorder stock and custom items from past orders, and much more

Your satisfaction is 100% guaranteed on every stock and custom order—we want you to be happy.

 

If you are not satisfied for any reason, contact us within 2 weeks and we will remake your order or provide a full refund.   It’s easy, there is no formal procedure to follow—just email or give us a call with your order number and the issue and we’ll take care of it for you.

 

If you have any questions or concerns, please email us or give us a call—we’re here to help you.

 

888.492.9122,  7am-5pm PST

Built Tough. Action Ready.

Duty Gear

Hero’s Pride® offers three innovative lines of duty gear exclusively designed for law enforcement officers and public safety professionals. We’ve developed a breed of duty gear that not only alleviates lower back pain and discomfort due to the weight of a rig, but also increases the longevity of gear performance.

Want to get involved with the future of Hero's Pride products? Join the Duty Gear Advisory Board

Hurry, Limited Spots Available.
  • Law Enforcement Only*
  • $100 Gift Card for Every Meeting
  • FREE Duty Gear Giveaway

*Only for active law enforcement professionals who wear full duty belts