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Become a Reseller

It’s simple, we put you first. Friendly, knowledgeable, and experienced, you’ll find HERO’S PRIDE service head-and-shoulders above the rest. Our Products are sold through authorized uniform stores & resellers only. Give us a call today and see for yourself.

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Hero's Pride® at a Glance

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DEALERS
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PATCHES SOLD
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DUTY GEAR ITEMS SOLD
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Badges SOLD

Spec’d in departments across the US

Hero’s Pride® Ballistic Nylon Duty Gear Angle

WE MAKE IT EASY

What makes our service different

  • Same day call backs and quotes
  • Dedicated Account Manager
  • 40 years expertise in the business of patches
  • Quick Deliveries

WE MAKE IT BETTER

What makes our PRODUCTS different

  • High dealership margins
  • Focus on Law Enforcement innovation
  • 4,000 stock products shipped within 1 business day
  • 100% Satisfaction Guaranteed
Hero's Pride Duty Gear Tactical Belts 100% Heavy-Duty Nylon Angle
My account manager responds to my emails quicker than any rep I have ever dealt with. Amazing customer service
Emmett C
Customer Service is great! Delivery times are amazing
Chris G.

Custom Patches

We make sure your customer receives the finest quality custom patches available, made right the first time, so they keep coming back to you for more.

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Hero's Pride AIRTEK Handcuff Holder

DUTY GEAR

A high-end quality gear that is lightweight and durable. Our duty belt is significantly lighter than that of our competitors, in some cases 40% lighter.

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MEET THE HERO'S PRIDE®

SALES REPRESENTATIVES

You’ll be assigned a dedicated Account Manager with an average of 17 years experience and a hard-working staff to support your rep and you! Your rep will become familiar with you and your products, anticipating needs to save you time and ensure your customer’s satisfaction

Andy Seales

Andy Seales

Sr. Account Manager
Larry Steinman

Larry Steinman

National Dealer Sales
Liz Thorner

Liz Thorner

Sr. Account Manager
Brittany Chmelsky

Brittany Chmelsky

Account Manager
David Steele

David Steele

Account Manager
Jay Slomiak

Jay Slomiak

Sr. Account Manager for Key Accounts
Charlie Norton

Charlie Norton

Account Manager

Jermey Graham

Director of Key Accounts

Become a Reseller

To view reseller pricing and place orders submit and an application or give us a call at 888.492.9122 (toll-free)

SUBMIT AN APPLICATION

CUSTOM PATCH QUOTE

Experience true craftsmanship. Get a free quote and start saving up to 40% off Custom Patches

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Your satisfaction — and your customer’s satisfaction — are 100% guaranteed. We’re here to help you!

*Sold through authorized uniform stores & resellers only

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Company Info

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888.492.9122

#herospride

FAX: 888.492.9133

HOURS OF OPERATION:
Monday through Friday
7AM – 5PM  Pacific Time

Hero's Pride: Built Tough. Action Ready.

MAIL: PO Box 10033, Van Nuys, CA 91410-0033, USA | SHIP: 8964 Oso Avenue, Chatsworth, CA 91311, USA

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Andy Seales

Andy Seales

Senior Account Manager
Andy has been with Hero’s Pride for over 30 years. He joined us straight out of college as our original Hero’s Pride sales representative and has helped grow the company to what it is today.

In that time, he has had roles as Sales Manager, Operations Manager, and Director of Production and Projects… basically he has done it all for us!

Andy prides himself on his customer service, making sure every customer is treated as he would want to be treated with his fast, accurate, and honest responses. He loves taking what may seem complicated for his customer and making it as easy as possible for them.

Andy is one of our top patch experts and can really help with those who aren’t sure what they want their patch to look like. In one particular patch project for a police department of a major city, Andy was able to recommend what would best work for their intricate design. Andy nailed the design on the first patch sample and the customer ordered 2,000 pieces for their local police department.

Hero’s Pride is home to Andy and he can’t imagine not being part of its success. 

When not helping his customers, Andy spends most of his time with his wife and two young kids. When a free moment arises he probably is watching a soccer game on TV or cooking up some fancy meal (he loves to cook!).

TX, OH, MI, IL, MD and key accounts
Larry Steinman

Larry Steinman

National Dealer Sales
Larry comes from a background in newspaper advertising sales and sales management. He started and owned a commercial printing company for 27 years.

Frequently our dealers are initially shy about adding our duty gear products to their product lines; usually it’s because they think Hero’s Pride is like all the others who court them and disappoint them. But, once they add our AIRTEK® lightweight leather and our ballistic gear to their product line, they learn our gear is what we’ve said it is. From their own sales figures and showroom conversations, they learn their law enforcement customers are enthusiastic about Hero’s Pride product performance and value.

Ten years of selling for Hero’s Pride is the easiest sales job Larry’’s ever had. “I get to sell the best quality products at very competitive prices and our dealers tell us we ship and deliver faster and more reliably than most of their other suppliers.”

Dealer relationships with our company seem to be a lot warmer with our employees (at every level) than they appear to be with our competitors.

When not traveling to visit our dealer network and demonstrating our product line to sheriffs and police chiefs with our dealers, Larry dreams about and eats great Italian recipes from the many regions of Italy. St. Louis is blessed with several family-owned Italian restaurants.

US mountain states east to the Atlantic Ocean
Liz Thorner

Liz Thorner

Senior Account Manager
With over 40 years’ experience in this business, Liz has been with Hero’s Pride for over 16 years and is very knowledgeable about the challenges faced by customers in our industry today.

She has revamped many state and department patches for Hero’s Pride.  Customer Service is key in this industry.  Liz will get back to you immediately and offer you the exceptional customer service she is known for.

When she’s not working, she loves to spend time with her two grandsons and their parents, travelling to sunny beach locations.  Liz is originally from the Pacific Northwest and she now resides in the Los Angeles area where it is warmer.

AL, AZ, CO, FL, GA, LA, ME, MO, MS, SC, TN, UT, VA, and special key accounts
Brittany Chmelsky

Brittany Chmelsky

Account Manager
Brittany has been with Hero’s Pride for over 6 years but has over 15 years of retail experience both in Sales and Customer service.

She is by far one of the best support representatives in the industry and makes it her mission to go above and beyond for her customers and their needs. She is very knowledgeable when it comes to patches and is known to go above and beyond for her customers.

Brittany makes it a point to take what may seem complicated for her customer and make it as easy as possible. She will always address any and all concerns and let you know if you are missing out on an opportunity to get more bang for your buck. In fact, her customers will tell her “I pulled a Brittany” whenever they are able to upsell their customers to a higher quantity. Not only does she look out for your company, but she will also step in and help speak with your customer directly to get all the details needed to provide top quality patches.

Brittany loves being part of the Hero’s Pride family where they truly care about your wellbeing. It shows in both their actions and products. They treat every employee and customer as family, something you do not see that with companies these days. She cannot imagine being anywhere else and looks forward to the many years to come.

When not helping her customers, Brittany spends her free time with friends and family. Either playing video games, archery shooting, or cooking with friends. If not busy with friends and family, she dives into her creative side and is known to paint and find new DIY projects to try at home.

AK, CT, DE, HI, IA, KS, MT, NM, NC, NV, RI and special key accounts.
David Steele

David Steele

Account Manager
David has been with Hero’s Pride for 13 years and has spent his entire 40 plus years of professional experience in business to business sales.

David’s strength is in constantly learning and re-learning trends and aspects of the industry, as well as advantages offered by new Hero’s Pride product lines. He recognized early on that Hero’s Pride could partner with businesses as varied as traditional uniform stores, international wholesalers, and individuals attempting to create a niche in the market via internet sales. This understanding of changing opportunities has allowed him to assist in accounts growing and prospering since he’s been with the company.

His favorite part of the job? Getting on a call with someone that 7 years ago was just breaking into the industry and now is an old friend.  

When not putting long, productive days at the office he spends time with his wife and daughter. They enjoy traveling, hiking, cooking, or just relaxing around the house with the dog catching a ball game.

AR, CA, ID, KY, MN, ND, NE, OK, OR, SD, WA, WI
Jay Slomiak

Jay Slomiak

Sr. Account Manager for Key Accounts
Jay has been with Hero's Pride for over 25 years. Prior to this he spent 5 years as a Lead Salesman in the wholesale gift industry working 6-8 trade shows a year for a family owned business. His previous life out of college was spent as a lab chemist in a factory that made circuit boards for jet fighters for the U.S. government.

There are many “Ah-ha!” moments when working in the industry for this long. In the earlier years it was just the ability to see a customers’ vision and rudimentary drawings come to life as a shoulder patch. Customers were amazed that a stick figure drawing could become a patch that they were proud to wear.  During a recent experience Jay was able to solve a sizing problem that had baffled his customer’s top salespeople. The challenge was trying to get collar ranks to fit onto 6 different sized collars.  Instead of making 6 different sizes and having many SKUs, the customer wanted one size to fit on all of the shirts and he was able to do that.  It saved the customer over $600 and served as good will with the end user. Jay loves the challenge of taking on a problem and solving it for the benefit of all. The environment is dynamic and issues pop up often. To become that problem solver for the customer is the ultimate reward in an industry that likes to point fingers.

“Hero’s Pride is my second home. I’ve known the family for almost 50 years, growing up with the son and knowing the family for that long where else would I be. You do everything for family.”

In his spare time Jay likes taking long walks with his two dogs, going on great vacations with his wife and 2 adult children, and tinkering in the garage.  Gardening is also great therapy.  To be able to create food and sustenance from a seed is a miracle.   

Charlie Norton

Charlie norton

Account Manager
Charlie has been with Hero’s Pride for 17 years and previously worked as an assistant account manager selling office supplies to companies throughout the greater Los Angeles area.

He finds it very rewarding to build partnerships with the businesses that choose Hero’s Pride for their uniform accessory needs.  There is always something new to learn as the industry evolves and technologies improve.  With that, there are always problems that need to be solved.  Being part of a solution, part of a collaboration to solve a problem, is very fulfilling to him.

His favorite part of the job is that it is very fast paced.  There is no time to get bored.  Still, there always seems to be enough time for a good laugh (there are some hilarious people that work at Hero’s Pride).

Outside of work hours, Charlie enjoys spending time with his wife and kids.  As the family cook, Charlie enjoys trying to perfect new recipes.  Every once in a great while he even makes something everyone likes! 

IN, MA, NH, NJ, NY, PA, VT, WV, WY and key accounts.

Jermey Graham

Director of Key Accounts
Jermey joined Hero’s Pride in January of 2022 but is no stranger to the industry bringing 15 years of experience to our company.

In those 15 years Jermey has had various roles with the companies that he has worked for including Territory manger, Director of Sales- Southeast, and Director of Key Accounts.

 

Jermey wants to provide a top level of customer service and ensure that everyone who does business with Hero’s Pride has a quality experience.

Jermey will be serving as our Director of Key Accounts and expanding our products within the duty gear and patch programs currently offered today.

 

Jermey looks forward to helping Hero’s Pride continue with its success.

 

When Jermey is not making sales calls and assisting customers he spends most of his time with his wife and son. He coach’s travel baseball for his son and an 11-year-old team and occasionally gets a round of golf in.