Breast Cancer Awareness Month Emblems

When you purchase any item from our Pink Line, Hero’s Pride will donate a part of the proceeds to the Susan G Komen Foundation, to help the fight against breast cancer.

Custom Patches, pins, and emblems to help recognize breast cancer awareness month, and contribute to research against breast cancer

October is Breast Cancer Awareness Month. Hero’s Pride joins in the fight against cancer with its Pink Line. From morale patches to custom police patches, to metal insignia for law enforcement and first responders, we are ready to support breast cancer research.

Hero’s Pride donates a portion of its Pink Line proceeds to nonprofit organizations that research and provide care for breast cancer patients.

How does the Pink Line contribute to breast cancer research?

Through the Pink Line project, Hero’s Pride is committed to donating a portion of the proceeds from the sale of every Pink Line item to the Susan G Komen Foundation, which  focuses on patient navigation and advocacy, providing resources for breast cancer patients.


In addition to donating part of the proceeds, Hero’s Pride also donates pink patches to select law enforcement agencies across the United States, as part of the Pink Patch Project campaign, which raises funds for breast cancer research, multiplying its impact in this worthy cause.

American Flag Pink Line
Woman Smiling

How law enforcement agencies are helping breast cancer research

Partnering with a cancer research or support group in their community, each department is selling their patches to help fund research, treatment, and education needed to help find a cure. Police officers at each of the agencies participating in the campaign will wear these pink patches on their regular police uniforms for the entire month of October during “Breast Cancer Awareness Month.”


In addition to stock Pink Line patches, Hero’s Pride develops and produces thousands of custom Breast Cancer Awareness Month police patches, depicting the agency’s jurisdiction seal or logo in a pink theme.

Why do we wear pink during breast cancer awareness month?

People wear pink ribbons to celebrate survivors, remember those who have died from the disease, and support the progress we are making together to beat breast cancer during Breast Cancer Awareness Month in October and throughout the year.

Pink Handcuff Pin
Hero's Pride lightweight AIRTEK duty gear

Why is pink the color for Breast Cancer Awareness Month?


The Pink Ribbon became an international emblem in 1991, and the inaugural Breast Cancer Awareness Month was held in October 1986.


The use of ribbons for a cause dates back to the nineteenth century, according to the United Breast Cancer Foundation. Women were frequently spotted wearing or tying yellow ribbons to trees to honor their loved ones in the military during those days.


Charlotte Hayley, a breast cancer survivor, introduced a peach-colored breast cancer awareness ribbon.

The Susan G. Komen Foundation, inspired by the red ribbon, distributed pink ribbons to all breast cancer survivors and participants in the Komen New York City Race for the Cure.


The pink ribbon became an international symbol in 1991, and the first Breast Cancer Awareness Month was held in October 1986.